Graphic: KFC's secret location
Location is the primary factor in the hotel operators, restaurant chains as well. The correct location chain, its success is not only a prerequisite for the achievement of chain operations standardized, simplified and professional basis and prerequisite for. Therefore, the KFC fast-food shop on the site is very important, site selection decision-making is generally two examination and approval system, through the two committees agreed that a local company, and the other is the headquarters. Its site is almost 100 percent success rate, KFC is the core competitiveness of.
Location is the primary factor in the hotel operators, restaurant chains as well. The correct location chain, its success is not only a prerequisite for the achievement of chain operations standardized, simplified and professional basis and prerequisite for. Therefore, the KFC fast-food shop on the site is very important, site selection decision-making is generally two examination and approval system, through the two committees agreed that a local company, and the other is the headquarters. Its site is almost 100 percent success rate, KFC is the core competitiveness of.
Graphic: KFC site by following these steps.
First, with the choice of the Trade Circle
1. Demarcation Trade Circle
KFC plans to enter a city, the first by the department or a professional survey company to collect the information in this region. Some information is **, and some information needs to spend money to buy. The information Maiqi, began planning Trade Circle. Trade Circle is planning to take the points, for example, the region has a large shopping arcades, shopping malls turnover of 10 million yuan in one count, 50 million yuan operator five minutes, a number of bus lines and points, a subway line Increase the number of points. These scores are standard for many years down the average experience a more accurate value.
Through the points of the Trade Circle divided into several categories, with Beijing as an example, a municipal commercial-type (Xidan, Wangfujing, etc.), a commercial-grade, fixed-point (goal) consumer-oriented, community-based, tourism, etc. - .
2. Option Trade Circle
That is currently focused on determining which sell Trade Circle, which is the main objective. Trade Circle in the choice of standards on the one hand, restaurants to consider their own market positioning, on the other hand Trade Circle to consider the stability and maturity. The market position of different restaurants to attract customers not the same, the choice of Trade Circle also different.
KFC and McDonald's market position similar to customers basically coincidence, the Trade Circle choice is the same. Can see that in some places the same on both sides of the street, on the other side of McDonald's is in Louisville, Kentucky.
Trade Circle of maturity and stability is also very important. For example, the Planning Bureau said that a road opened to the address where the establishment of the future here may become mature Trade Circle, but KFC will have to wait until after the Trade Circle mature into the stable, for example, that this shop three years after the effectiveness of good will , To today did not help, this loss to three years Is »Kentucky into a shop to spend several hundred million yuan, of course, do not take such risks, it is relatively sound principles, and ensure a successful open a.
First, with the choice of the Trade Circle
1. Demarcation Trade Circle
KFC plans to enter a city, the first by the department or a professional survey company to collect the information in this region. Some information is **, and some information needs to spend money to buy. The information Maiqi, began planning Trade Circle. Trade Circle is planning to take the points, for example, the region has a large shopping arcades, shopping malls turnover of 10 million yuan in one count, 50 million yuan operator five minutes, a number of bus lines and points, a subway line Increase the number of points. These scores are standard for many years down the average experience a more accurate value.
Through the points of the Trade Circle divided into several categories, with Beijing as an example, a municipal commercial-type (Xidan, Wangfujing, etc.), a commercial-grade, fixed-point (goal) consumer-oriented, community-based, tourism, etc. - .
2. Option Trade Circle
That is currently focused on determining which sell Trade Circle, which is the main objective. Trade Circle in the choice of standards on the one hand, restaurants to consider their own market positioning, on the other hand Trade Circle to consider the stability and maturity. The market position of different restaurants to attract customers not the same, the choice of Trade Circle also different.
KFC and McDonald's market position similar to customers basically coincidence, the Trade Circle choice is the same. Can see that in some places the same on both sides of the street, on the other side of McDonald's is in Louisville, Kentucky.
Trade Circle of maturity and stability is also very important. For example, the Planning Bureau said that a road opened to the address where the establishment of the future here may become mature Trade Circle, but KFC will have to wait until after the Trade Circle mature into the stable, for example, that this shop three years after the effectiveness of good will , To today did not help, this loss to three years Is »Kentucky into a shop to spend several hundred million yuan, of course, do not take such risks, it is relatively sound principles, and ensure a successful open a.
Graphic: 2-off points of the calculations and choice
1. To determine the Trade Circle, the main-off points where.
For example, Shanghai's Huaihai Road is a very mature Trade Circle, but it is impossible for any location on Huaihai-off points are surely the most important guests gathered position. KFC sell the principle is: to strive for the best-off places and near sell.
Past the old saying goes that "poor step three cities." Sell bad step is likely to address poor 30 percent of the sale, with the flow of people (the flow lines), some people may come to this, the corners, this place is not the place to guests, the difference can not be just a few steps, But many poor business, in the siting of these have taken into account.
One mobile line is kind of how, in the region, up from the subway after which direction to go, and so on, these are sent to Qia table, to measure, a complete set of data which can be determined after the address.
2. Siting must consider the main flow of traffic will be stopped competitors.
For example, a community of horse has a roadside shop in Louisville, Kentucky, the main passenger flow automatically go west. If the west 100 meters, competitors another is not a Western-style fast food shop properly, because the main passenger traffic is coming from the east, and west in a large number of passenger flow was stopped in Louisville, Kentucky, the benefits will not be good.
McDonald's and KFC to the site must, in fact, for our individual investors, there are a lot of reference. Although we do not like them, like so many complicated calculations, but its many useful ideas or worthy of our learning, so that we can operate their own shops at the site a more accurate grasp.
1. To determine the Trade Circle, the main-off points where.
For example, Shanghai's Huaihai Road is a very mature Trade Circle, but it is impossible for any location on Huaihai-off points are surely the most important guests gathered position. KFC sell the principle is: to strive for the best-off places and near sell.
Past the old saying goes that "poor step three cities." Sell bad step is likely to address poor 30 percent of the sale, with the flow of people (the flow lines), some people may come to this, the corners, this place is not the place to guests, the difference can not be just a few steps, But many poor business, in the siting of these have taken into account.
One mobile line is kind of how, in the region, up from the subway after which direction to go, and so on, these are sent to Qia table, to measure, a complete set of data which can be determined after the address.
2. Siting must consider the main flow of traffic will be stopped competitors.
For example, a community of horse has a roadside shop in Louisville, Kentucky, the main passenger flow automatically go west. If the west 100 meters, competitors another is not a Western-style fast food shop properly, because the main passenger traffic is coming from the east, and west in a large number of passenger flow was stopped in Louisville, Kentucky, the benefits will not be good.
McDonald's and KFC to the site must, in fact, for our individual investors, there are a lot of reference. Although we do not like them, like so many complicated calculations, but its many useful ideas or worthy of our learning, so that we can operate their own shops at the site a more accurate grasp.
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