The location of McDonald's "Heart Sutra"

Graphic: the industry had spread such a "Bang Dakuan" said: "The Shop with McDonald's, KFC go, definitely yes!" Seems to be both McDonald's and KFC to open shop where, where gold is a symbol of the city population, we Even can often see McDonald's and KFC to open stores in some seem not particularly Reyan place, and its Mentingruoshi the situation and its people had to admire the smart site.
Graphic: the location of McDonald's "Heart Sutra"
McDonald's in China's pace of development is rapid, and is now almost no children do not know Ronald McDonald. Some people say that this is McDonald's localization strategy for the results. Indeed there are reasons for this area, McDonald's will be in accordance with appropriate adjustments to the tastes of the local people of their own formula, but only a small part, wherever you go, it regarded as its own hamburger. However, localization is only one aspect of his success, McDonald's is the most successful local site, it is only suitable choice in the survival of the local sell hamburgers, so each of its stores have been very successful.
"It should be said that McDonald's is because the location of the market persist through the comprehensive information on the location and the assessment of the implementation of standards, to enable the creation of the restaurant, whether now or in the future, can be healthy and stable growth and development." McDonald's staff said.
To standards before the idea of the establishment of the local McDonald's, first of all to identify suitable positioning itself as the target market Dianzhi, then appropriate adjustments in accordance with local conditions. They spend lots of money at, not afraid of wasting more time on the site. However, they generally do not spend huge amounts of money to develop new markets, but to find a suitable market; do not think that where there's room for their development, but as far as possible choices to achieve full copy of the mother shop Dianzhi. With a vivid metaphor, they will not be tailored to each person, they need to do is to find the clothes they were wearing.
The development of chain enterprises is a sign expansion, it is the premise of unified control to play the whole field advantage, but the first step in achieving this goal is by choosing the appropriate Dianzhi, copy the maximum extent possible, to store more standardized, so that the total Department of Management more simplistic. McDonald's chain of successful development of the three preferred conditions are "location, location, location", is to choose their target market to accelerate the pace of chain operations.

It is understood that McDonald's main site is divided into the following steps:
First, market research and data collection of information. Demographic, economic level, spending power, and the potential scale of development, income level, and preliminary studies Trade Circle of grading and development opportunities and growth.
Secondly, from location of the property to be evaluated. Including the flow test, customers the ability contrast, visibility and convenience considerations, in order to get the best location and a reasonable choice. In the understanding of the market price, size division, engineering and property rights of supporting conditions such as the nature of the business conducted on the basis of financial analysis and forecast, ultimately determine the location of our ability to open a McDonald's restaurant.
Finally, the shop is an established risk investment, can bring a higher return of the decision-making, but also pay more attention to market position and price levels, we consider the level of return on investment, but also focus on medium and long-term stable income, In order to better control risk, and the purpose of investment income.