Li Ka-shing cause of development and growth

Li Ka-shing cause of development and growth, but also from small businesses out of step by step and find a unique market position; credibility without cheating, difficulties; Zhiren use; increased corporate reputation and win greater development opportunities.

Li Ka-shing in 1950 founded the Yangtze River plastics factory, the development of today has a diversified business empire is not by chance. He founded the plastic factory in the Chu Chu, on全身心input, in addition to the management of the business, but also undertake the design, marketing, purchasing and other functions, hard-working assiduously than ordinary people.
But the real cause of his development and growth, he is very experienced in the development of small enterprises: to find a unique market position; credibility without cheating, difficulties; Zhiren use; increased corporate reputation and win greater development opportunities.
Li Ka-shing unique market position for the Yangtze River Plastic Factory, the main production of plastic toys and plastic items, and other industry companies at that time there was no apparent difference.
In order to win greater development of enterprises, Li Ka-shing thinking day and night and found a plastic flower business. He then flew to Italy to visit the plastic flower factory and recruited into the study and plastic flowers factory production, manufacturing process.
Return to Hong Kong, he identified plastic flowers main direction for the company's business, the backbone of business in more than a month to convene in the development of Asian aesthetic standards for new plastic flowers and a low price to market quickly, quickly occupied the Hong Kong Plastic Plastic flower market.
Headed by the integrity, the difficulties of the development of the Yangtze River plastics plant plastic flowers, fashionable and cheap, so a lot of orders received, but also experienced expansion, the shortage of funds often encountered difficulties.
European wholesalers in a story of hope that the causes of ordering a large number of plastic flowers, ready to prepay deposits, but we hope to provide a strong Li Ka-shing's company or personal guarantees to ensure that products can be available on time.
Li Ka-shing Bianxun relatives and friends, banks, had not been secured. However, he did not give up and fought throughout the night with the designer, to design a nine new samples to provide customers with choice.
European customers very satisfied with their products, no financial guarantee was informed that Li Ka-shing, is still said to him: "Your good faith and credit, is the best guarantee."


Turn the crisis into the Yangtze River's products into the European market rapidly, turnover and profits have doubled and redoubled. 1958, the Yangtze River's turnover of over 10 million Hong Kong dollar, the net profit of more than 1 million Hong Kong dollar.
Zhiren make the best use of entrepreneurship, Li Ka-shing need of loyalty and hard work of the faithful people, he chose the two go-getters - Shing Chung Sheng and Zhou and 1000, Chung Shing responsible for the production of sound, Zhou 1000 and in charge of Finance. They work diligently, Renlaorenyuan, Li Ka-shing supporting entrepreneurship.
Career development and growth, Li Ka-shing enhance outstanding management personnel, Canning is a typical. He is very good at financial management and financial planning, Cheung Kong all of the major investment arrangements, stock issue, bank loans, convertible bonds, are from Canning to participate in the planning or choice, when 35-year-old has been appointed as Deputy Managing Director Cheung Kong.
Vision in 1958, the then Hong Kong real estate was not optimistic about the world, Li Ka-shing entered the decisive one after another in North Point, Chai Wan, the construction of industrial buildings, and then in 1967 the Hong Kong real estate downturn, the property purchased a lot of cheap sites in the next Hong Kong's economic recovery, he became Hong Kong's largest land owner.
Lirenliji to win business development opportunities. 1977, Cheung Kong to participate in the MTR stations Chater, Admiralty Station the right to bid for the construction of the superstructure. Before the auction, Li Ka-shing carefully study the MTR Corporation, put forward a cash-based, auction subway station properties above the mouth of the right to development. Finally, in more than 30 competition, Li Ka-shing of Cheung Kong company wins.
Li Ka-shing Lirenliji from winning strategy. He control of the Cheung Kong companies to provide cash to do construction costs, the Corporation much-needed cash to meet the needs of commercial buildings into shelters after the interests of the Corporation and Cheung Kong Holdings share, and to break the semi-open practice, the Corporation accounted for 51 percent of Yangtze River Industry accounted for 49 percent.
1978, Cheung Kong MTR development of the properties above sea Centre, and sales of building an ideal world, the Mass Transit Railway Corporation Chairman Tang Xin publicly that: "in Central, Admiralty MTR Station covers real estate development, the Company will be two, three The station superstructure works, set a model. "This cooperation, Li Ka-shing was the reputation of the business community, for future access to bank trust, cooperation in other large-scale projects to create a good opportunity.