Ma Alibaba declassified the secret of success

Experiencing from a company in transition to the five companies split the Alibaba, so what is to maintain steady development » "We see the outside world, is the site Alibaba, Taobao, but only if we know, our core competitiveness of our values." Recently, Alibaba in the 2007 annual meeting of the outside world has always been curious about what is the support Alibaba continued development and growth issues are discussed. Ma said that the corporate culture and values maintained a rapid Alibaba is the key factor in healthy development. Training "Xiake culture" "Alibaba speaking, there are common values and corporate culture of the staff is the greatest wealth." Ma told reporters. It is understood that in order to minimize the excavation of this "greatest wealth" of the value of Alibaba, "hoe" in the use of fragmented and perseverance. According to reports, in order to "Xiake culture" as the characteristics of the atmosphere in Alibaba, a relaxed atmosphere in the schools have, again per capita age of 26-year-old Taobao the most unique. In Taobao, all employees have the highest since the "Guo Jing", "Qiao Feng", "Yi Dao" and other novels of Jin Yong's name figures that "Huaming," foreign invested enterprises such as the "English name" called each other the same. For example, there occasionally appear at the forum guidance of the "Feng Qingyang" It is Humayun, and on any occasion, you can "wanton" and called Taobao head of Sun Tongyu as "God of Wealth", not "Sunzong." Not only the description of "Xiaqi" almost spread to the company's day-to-day operations. Usually meets parlor where a "Guangming Ding", "Peach Blossom Island", Taobao anniversary activities have been title "Wulin the General Assembly." Every event, all staff is in accordance with their own different Huaming join gangs, for "Tianxiadiyi help" title. In gangs, is completely disrupted the original level, so that all the "waiter" forget he is still under the leadership, some grass-roots workers often became Bangzhu, vice Bangzhu, to guide the original boss. And "Luo Ben." When a project completed on time or excess, in order to celebrate the staff said, the person in charge of the project will only wear shorts and a boring table, the company building run lap, and even pulled everyone, "naked" of Xitang, knock Ta Kwu gong procession. And so on, Ma continued to accelerate this business into a full vitality, and herein diffuse the corporate culture of inclusiveness and diversity, this is also the source of strength for young enterprises. Note to unified team values In respect for diverse and tolerant, the company expanded the cultural integration process, Humayun pay more attention to the values of building group unity, or even to write a business "regulations". It is understood that Alibaba's business values have been translated into a pyramid, the "integrity" and "passion" and "dedicated" the staff must first have the quality of the "team" and "embrace change" in the second tier Cornerstone, and ultimately achieving "customer first." This statement was more familiar with the expression "六字truth" is an absolute violation of the Alibaba "to help regulate." Therefore, companies not only in hiring staff, in compliance with this standard, but also in each quarter of the staff assessment, the values of performance also accounted for 50 percent, and the individual performance of equal importance. According to reports, starting in 2007, this standard by the Director of the following levels, further expanded to include director, vice president-level employees in all. It was precisely because of this "mantra六字" generally recognized, Alibaba founder of the 18 did not leave a company. This is also based on the values of the driver, Ali and a natural products have become the "preacher", export-oriented enterprise customers to the user penetration and transmission, the user experience in the promotion, are also different levels of integration into the Value system. The values of unity in the "illusory" factors, on the other hand, Alibaba also adopted practical measures to encourage staff to protect the sense of belonging. It is understood that in order to inspire the old staff, working for five years Alibaba in the "old Ali was" known as the "five-year Chen," and a platinum ring as a gift. - Work turned in 2001 to pay the employees the company will lobby on both sides of the wall on the left "Avenue of Stars" type of fingerprint, the company a unique landscape.