Meager profit era" of business success.

More and standardize the market, with the increasingly fierce industry competition, the myth of overnight暴富there has been difficult to trace how the wealth of people in the face of this difficult business of the meager profit era »
Into the meager profit era, operators make money in addition to the ideas, concepts need time to adjust, change and update, the need to pay attention to make money ways and methods. British industrialist Li-Chairman in accordance with their own experience, combining the characteristics of the times, the era of making money meager profit for the six summarized the main points of the word law, "forecast" and "differences" and "innovation." This rule is六字his meager profit era Changsheng weapons, as well as today's entrepreneurs, open the "meager profit" era of the golden key to the door to make money.
Science can predict "Qiantu"
"Everything is pre-legislation, while not pre-waste", especially in times meager profit. Meager profit era, although the information is highly developed, but the market is changing shape, comprehensive, a wide range of information, one can not always accurately reflect the market situation in some areas or consumption trends. Operators not only need to put the item on the market to consider, but also takes in a wide range of information collected on the basis of the different regional market conditions specific analysis to determine the true market situation before making a scientific forecast. The forecast is correct and accurate basis for the judgement to be using the appropriate business skills and methods of competition in the market-person, one chip, a GAO Ren. With the real situation of the market, business was profitable, and earn money. You know that the U.S. Kentucky Fried Chicken is how to break into the Chinese market? «Initially, the company sent an executive director to study the Chinese market. He came to Beijing streets, Chuanliubuxi see the flow of people, wearing not how stress. The report said, consumers have fried chicken in China, but no Italian can map, because China's low level of consumption, eat more, buy less money. Because he did not have further information about finishing the collection, Ping Ganjue, experience make a forecast, the company demoted to the grounds of incompetent actions. Then the company has also dispatched another executive director to visit. The President in Beijing on the streets of several trips were measured with a stopwatch traffic, and then 500 different ages, occupations of the people enjoy fried chicken samples, and asked in detail about their fried chicken taste, price, design and other aspects of Diantang Views. Not only that, but also the source of Beijing's chicken, oil, flour, salt, vegetables and chicken feed industry in Beijing carried out a detailed investigation. After the overall analysis, concluded: Kentucky enter the Beijing market, Meizhi Ji is a meager profit, but the huge consumer base, can still win Italian. As expected, Beijing's first KFC store opened less than 300 days, on profit up to 250 million.
Differences can win
In a buyer's market today, from the surface, the market seems saturated, it seems that surplus products, business operators feel difficult, I do not know where to start. In fact, in the market, operators and consumers suffering almost the same: Mai Budiao, also can not buy; can not afford to buy there, and some things can not buy. This situation, the fundamental reason for this is that operators do not see the market demand for personalized, not market segments, products or services fail to pay attention to the differences in personality, do not look for the market gap, with the result that "you have all I have is "," No I have not you all failed. " The contemporary era, people's consumption showed a wide range of orientation, personality consumption has become more evident. Operators in the meager profit in the win, in addition to "You have my gifted," What is more important is "without you I have," that is, create products or services of personality differences, personality strengths to capture the market and winning market. Only "good scenery here independence" in order to attract consumers and stimulate the consumer, Diaoqi their appetite and to stimulate their spending desires. Watanabe was once a Japanese wage earners, the boss was dismissed by his previous experience when germination his boss's wishes. At that time, he would like to open in Tokyo家小shopping malls, but an understanding of Tokyo's many shopping malls in the terrible, to squeeze in their own again, no personality advantage, it is difficult to survive. One day, he saw in a newspaper: Americans in the quarter, the Japanese in the sixth, seventh in the British left-handers. In this connection, he Mandrax Health inspiration, opened a left-handed products franchise stores. At that time, because many manufacturers are based on the right hand used to design products, and almost no one left-handed consideration of the living and working habits. Therefore, he immediately persuaded some manufacturers for the design of shopping malls, for the production of some left-handed products. Such as car steering wheel, tennis, golf and other appliances. The results left-handers the rest of the world greatly welcomed by consumers. Soon, his left-handed supplies franchise stores in Tokyo to become the most powerful department stores.
Bao inexhaustible resources to innovation today, we are in the highly competitive society, enterprises, to accelerate the survival of the fittest, Shun Cheong who, Nizhe death, keep falling behind. Operators to survive in this society, and development, we must constantly innovate. Only innovation can make their own business full of vitality; only innovation can enable enterprises to improve their lack of self-development to increase the advantage of innovation can only meager profit in the times and always maintain an inexhaustible resources. Innovation is extremely rich in content, which includes not only the technology, products, including management, marketing decision-making, business philosophy, and many other innovations. Innovation is also a wide variety of ways, a new use, expand and narrow, changes in portfolio and other aspects of innovation. Typical of the new innovation is the use of foam technology. Foam technology for the first bread, then American businessmen used rubber - rubber sponge; German businessmen are made of foam; Japanese businessman for the bubble concrete, made of soap, and other zooplankton. Their common ground, which are the basic foam will be moved to other technology products purposes, the results so that they have made a patent-innovation. Innovation can not only meager profit enterprises in the era of rapid development, and sometimes use, can save a good use of corporate crisis, it climbed out of a slump, to a rapid development. Only primary culture of Sichuan farmers and Zhou Xing, 1990 in an exhibition to buy a patented technology, organized a small building materials plant. Since bought the technical content is not high, products difficult to open the market, enterprises so long in the red. Faced with this situation, Zhou Xing and decided to technological innovation as a breakthrough point. He has chosen the local straw as a research object, it will be the development of high-grade building materials. After more than three years of study in 1997, Zhou Xing and the technical success. Because of his technology to solve the problem over the years farmers burned straw, which makes the local government's strong support and promotion. In 1998, his technique invented by the international Einstein Gold Medal in 1999, his "Straw partition board" in Chengdu sales revenue of 30 million yuan. He's innovative, not only save his construction materials factory, also making his products to the world.