"Positioning", a successful entrepreneur Keywords

The success of the venture's success password, hidden in the "positioning" of the word - to their own entrepreneurial career properly positioning themselves to the wise direction of the business and positioning, to mobilize all resources went straight elements firmly positioning ……
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He told Mr Ho-chuen, acquaintances said "Ah Cham", was born in 1963 in Xiaolan Town, Zhongshan City, Guangdong Province. Today the Afghan Cham, artistic ceramics industry in Guangdong was considered "to respect," he风骚side from the business. Like all children, the child did not know Mr. Albania positioning, only know that interest. First year junior high school, he saw a link Mr. Shashi lovely wall vases on their own to learn to use a clay and let dry, linked together, plug in flower, the last irrigation. Unfortunately, this "vase" will soon fall, and change A pool of mud. He asked the people know that the people of the vase is fired off, and he's not. 17-year-old that year, he bought a Cham bellows, a small lining tanks and a number of firebrick and do a "kiln" and then弄来clay, burned out his "debut." His father are reflected in its so concerned, let him come up with 30 yuan Baishixueyi, after Zhewan take a meal! Learn skills to make a living - this is my father's son to the position. However, Albania's ambition Cham itself has to much larger, he did not know Tiangaodihou said: I would like to save the lost and carry forward the verge of the "Long Yao" traditional pottery. Longyao different from the modern "tunnel kiln." Tunnel kiln burning gas or electricity, to see that instrument on the furnace temperature, is easy to operate and comfortable. The Long Yao is from the agricultural civilization heritage from the era, wood grass, the temperature depends entirely on-site observation and judgement to use their experience, business risks and labor intensity should be much greater; grass and wood because, to a certain extent of pollution, it is not appropriate in the cities and towns The creation, therefore, since the 1970s and 1980s, Guangdong's Long Yao gradually replace the tunnel kiln. However, there are modern Longyao irreplaceable in the kiln. Folk pottery glazed with vegetable oil, rice straw ash, mulberry stalk from the ash, such as modulation, burned out a lot of great color sense, but there are shades of transition, similar to the infiltration of Chinese painting calligraphy Mose feeling. This artistic effect only in Longyao in order to burn out. However, because of Longyao tunnel kiln was replaced with the older generation of artists have Guqu and other reasons, the traditional technology Longyao endangered lost. It is precisely because of this industry to see the situation, he locked the Cham Longyao process for their business location, and tenacity. In 1983, he quit the state-run ceramics factory workers, Qingqi all built a Longyao. Modeling clay before the first "practicing mud," is repeatedly stampede, the processes used to be a cattle family, and later practiced with mud machine. Ah Lian Zhan can not afford to buy mud machine, pedal on their own. Mud practice over many years, are shoring big feet, wearing shoes like a small dragon boat. Long Yao must observe the burning heat from the furnace to open a few holes in, then the working environment of temperature 50 to 60 degrees, and the furnace Cuanchu to the end of the one-metre-long fire, the temperature on an instant Huopang Baidu, often a Furnace down, eyebrows were Kaode the place. Ah Cham and this is referred to as "music has a life." Le Kuhuo so dry, but do not burn out the work successfully, are only filling ponds. He did not give up a kiln not, to borrow money and a burning kiln, or fill the ponds - such前前后后10 months, he has owed nearly 30,000 yuan of debt, but the work stoppage. The stopped, people did not stop. A Cham Shiwan to find a master Genban school, but also of burning their own pottery blanks, "Do not wage a live feed on the dry line!" He desperately Genban when others start with, this class work, and the next With the next, mud, glaze, fire everything carefully, Leide can not, lying on the workshop Huhudashui. This whole year, he greatly frozen. A Cham moved to a person, this person became Mr. Afghanistan on the road to the cause of the first "human ladder," he is the folk artist-sik, who was just at Afghanistan Cham. 1983, the hometown of Dr. Sun Yat-sen in Cuiheng Cun built to commemorate Sun Yat-sen's Peak "Kwun Lung Lau," to do two LONG Zhu and two lions, "Kaolin" and the white cement-pouring. Because of the difficulties, a short construction period, low cost, no one dares to, when the 20-year-old Argentine Cham Lanxia the business. A Cham with a contract to find a mentor. So emboldened, fait accompli, master Hedao: "Hello bold!" Ah, poor Mr. Xi Xi said: "Master, you do not help me no one to help me!" From the second day, two daily dawn apprenticeship On the uphill, put a bunch of bread, a few soft drinks, before darkness sets, or eating bread, when the chef has a 68-year-old. The contract provided that 45-day period, the cost of 5,000 yuan, according to the results of their scheduled delivery. Daxi the other side, another prize of 2,000 yuan, they earned a total of 3,800 yuan, but failed to master a single penny. 1985 Guangzhou rehabilitation pineapple Temple (South China Sea Temple), "Watts ridge (on the roof Taosu decoration)" in the "Cultural Revolution" were destroyed. Dr Lan-sik live down, but to the Argentine Cham do, know that he can not complete independence, so Fengpei in the end. However, the products are burned out failure, chef's expertise is plastic, not burning kiln. At this time, the chef and personal use of embryos to dump plastic good Shiwan burned, and finally you're done. Because the visibility of the South China Sea Temple, also from Argentina Cham spread the fame, this is a turning point in his career. Prior to the end of the last century, he has successfully Cham to "repair the old as the old" principle Deqing the Yuecheng Dragon Mother Temple, Sanshui Lubao Temple, the Guangzhou buildings such as the famous temple of the ancient temple construction redo Taosu Damage to some, as well as the industry would say: "to the traditional pottery, go to Albania Cham."
The Argentine Cham business location, to realize what «He concluded that, in addition to work, his" two homework done. " The first door homework, record information on burning kiln. A very special Cham, others operating Longyao are mud, glaze, to a master of the fire, while a Jiantiao Afghanistan Cham, not an invitation, from start to finish Qinliqinwei. Each firing a kiln, have done a detailed record of soil formula, pottery glaze formula, temperature changes and all other relevant factors, everything. In this way, he has accumulated can not be compared to other people's practical experience and adaptability skills. He often said, "Long Yao Zhuomo is a 'change' word," for example, the same ceramic glaze, different temperatures, both firing red, green can also be fired, or blue, the scene entirely adaptable. Now, he said Cham, has come to the extent arbitrary. The second door homework, buy the "old Shiwan" in-depth study. Old Shiwan refers to the South China Sea in Guangdong Shiwan pottery style as the representative of the Pearl River Delta area pottery works. Over the years, a number of Americans continue to buy the old Shek Wan, already running low, he Cham (and others) and the "gweilo" game, stepped up the acquisition. Chips for the acquisition, he was forced to burn themselves the "new Shiwan" sell. He also had extensive collection of traditional furniture. Mining and carry forward from the position of Azerbaijan Chen set the principle: do not change the form, is produced Long Yao, plastic hand, plants Guzhuo glaze and the flavor; content has to "jump out to" - drawn from the old furniture Modeling, which works in wood carving lessons, "Italian head", scenes and figures. On the end of the century, Chen Jiaci (Guangdong Folk Arts and Crafts Museum and Art Gallery) Deputy Director Choi said that the Azerbaijani Cham works with the traditional than the "have-July 8." A growing again after Mr. frozen until be confused as real ones. In this way, Azerbaijan Cham Yibubuxiang its position close to work improving, more and more famous. 2000, A Mr. Chen Jiaci held in "Mr Ho-chuen, personal collection of ceramic works exhibition," this grand occasion for the exhibition opening ceremony, Chen Jiaci are rare, provincial and municipal museums and museums around all the leaders of the Guangdong Provincial Association collector Xie Zhifeng long invitation to the person. The exhibition has become a milestone in the cause of Afghan Cham. Later, in Liwan District of Guangzhou City, also for the Argentine Museum of Cham organized exhibition. Ah Cham known as the upgrading works of the price of Argentine Cham also rising rapidly from its influence outside the Pearl River Delta to overseas expansion, the old Shiwan experts and enthusiasts Buyuanqianli Miles to go home, exchange, learn from,购买. A Cham said that through the exchange of know that their "new Shiwan" Shiwan pottery in the traditional culture of the status and to make life a second location: their own businesses, "Tao Ju City housing" is the new and old world culture Shiwan The center, is the world Shiwan culture of the old and new leaders, so he has to build a "city-Ju Tao housing pottery museum." A Cham to accumulate more than 20 years of struggle is "time to act", which gradually formed the concept of accumulated → → portfolio → show the development of ideas. First, the concept is targeting, that is, "How好卖on what to do," but to tap and develop the old Shiwan technology as the goal; accumulation, is the work, collectors, experience and financial resources to influence the continuous growth portfolio, Is to have a collection of works by Division, the author, style, flow, etc., with the text "edit"; show, is to "Tao Ju City housing pottery museum" will show up business success. In 2001, he bought a local Cham in 20 acres of land to build this private ceramic art museum. The museum is completed, Tao Ju City housing moved here, the production process is to show the audience the process of traditional ceramics - and this of course will be very effective in promoting the business of business Ah Cham. At this point, we can Ah Cham position to make a summed up. Bring marketing, people tend to think of how to sell a product out the planning. But in fact, the most significant strategic decision of the marketing is targeted, because of business or other undertakings have resources to the highest concentration of the trend. Therefore, the beginning is located in the most high-end decisions are meaningless. Just as Mr. A, will have lofty ideals of tolerance will be spent on technical Yimenxinsi; only the so-sik, Xie Zhifeng, and other top celebrities to participate in bringing the resources concentrated resources on this area could become Leader. Of course, the positioning had to give full consideration to their ability. Dear readers, whether you are doing business, or the actual business of learning, for your own "targeted"? »Location in the appropriate inappropriate»