The good performance is always full of confidence Zhi Xiaoyuan, the transaction will only inner thoughts, must let customers buy only the conviction and positive action.
Zhi Xiaoyuan do very easily, does not require high academic qualifications, do not need a lot of money, as long as a Chikunailao it. Super Zhi Xiaoyuan but do not easy. In many of the direct marketing companies, 80 percent of the performance is 20 per cent of the staff created by direct marketing, 20 percent of the people is not Liangnv Nan, also non-everyone can Yanshan Road, the same is that they only have the means to success !
King Fung of Hong Kong to sell two Nuri said: "The success of the secret weapons salesmen, with the greatest love to enjoy themselves." Zhi Xiaoyuan a successful, first of all must:
1, like their own
I believe their ability, the courage to customers in the face of marketing himself as a Zhixiao Yuan a prerequisite for success. Why »is very simple. If a person do not trust their own, and do not like, how can we convince others of like you, like you sell the product? »
And the survey showed that the success or failure of marketing does not necessarily depend entirely on the merits of goods. Why is it »because in addition to those outstanding, do have the charm of goods, commodities or other irreplaceable special commodity (and this commodity is actually very little), the customers will not buy goods from their own to decide.
On the contrary, direct sales personnel to the customer the impression that the consumer is often contributed to an important cause. Many customers in response to direct marketing is often the impression and feeling. Such as "xx, is really an honour the contract, worthy of trust", "xx, character can be very good, no matter when and I are willing to purchase from him." And so on.
"Because I think this commodity, and therefore, in the absence of contact with the circumstances Zhi Xiaoyuan, as a good thing to buy down." Such a unique view of customers.
Commodity itself has not feet long. Therefore depend on the length of the legs Zhixiao Yuan put it on the market (the family) to. Can also be said of goods and Zhixiao Yuan should become a unified whole. Users in the absence of a feeling of goods with charm, if not feel the charm of Zhixiao Yuan, customers will be indifferent to the goods will not vote to examine the eyes.
The good performance is always full of confidence Zhi Xiaoyuan, the transaction will only inner thoughts, must let customers buy only the conviction and positive action.
Of course, no matter how Taorenxihuan the direct sales staff, it is still possible was rejected. Refused to sell itself is an integral part of, otherwise, everyone can become a super Zhixiao Yuan. Therefore, a successful Zhixiao Yuan must also:
2, customary refusal
Was refused a customer, 10 Zhixiao Yuan will have five from Dazhu; rejected a second, five in the two-out two fewer; again rejected third, the only individuals will do next to the fourth, At that time he has no rival.
An insurance company, general manager of the "50-15-1" principle to encourage their members pushing straight tireless efforts. The so-called "50-15-1" means every 50 business phones, only 15 and you intend to talk about the other side, only 15 people inside where you buy an individual policy. Not the spirit of perseverance, to where the good performance »
U.S. father, David Jack among children from the viability of using children to sell holiday products. Just the beginning, Jack half-day visit to a community of 20 households, 17 households have rejected him. This is very frustrating for Jack, do not want to continue to sell. David Jack was a finger in front of a painting stars, and then told him, he这颗star every 20 households, it is necessary to have three people will buy his products.
Let这颗stars Jack at the same time a new concept. If someone rejected him, and he will be very happy because that has a not prepared to accept his people were out of the enemy, he left work on the reduction of some, he only need to find the remaining tenants to serve his three Individuals. Jack confidence in this approach to increase.
No matter how successful Zhixiao Yuan are also fail, repeated warfare. But their hearts have such a star, so that they always firmly believe that in the failed 99 times since there will be a success. Their mission is completed as soon as possible
It failed 99 times.
In refusing, they learned how to change the way contributed to their progress. Continuous progress, continuous improvement, time and again to start from scratch, it is a result of the final. A business expert said the market's good: "one-one effort, the effort to not less than Choi."
As drilling wells on the market. The process of dealing with customers is the mining customers continue to demand the purchase of the course, is also a patience honed the process. Will once again insist success. This is every good Zhixiao Yuan must have a belief.
3, perseverance
1995, the textile industry is yet another low ebb. Jiangsu's ace in constant Zhixiao Yuan Zhu Yuqing, take the initiative to go out looking for customers in Qingying visited Zhejiang, southern Jiangsu and other places of large enterprises, enterprise, the Lao Zhu taken a large-scale enterprises in Zhejiang. But this enterprise is not Maizhang, a Lao Zhu Lian Chi Bi Mengeng nine. But looking at the enterprise and out of the way busy, Lao Zhu finds that this "fortress" is the constant in the profits of "base." He had no retreat, continue to "attack." 1996 Spring Festival approaching, the tenth to the Lao Zhu, Unfortunately this business leaders in a meeting, he would stand in the corridors, and so on. As the morning without eating breakfast, around noon, Lao Zhu has lumbar acid Tuitong, Jichanglulu, they still dare not leave little while, then hand out the bag of bread eating cold. Incidentally, by the vice president of business executives to see. 1 pm to work, the vice president will be to continue to stand outside the Lao Zhu, and moved to say: "Zhe Meleng the day, you here eating cold bread, Gu Bushang home New Year, I am very Admiration! "Also turned to other staff, said:" to do marketing on this, we should learn to him. "The next day, the Lao Zhu and enterprises have signed a business contract, the two sides have maintained good relations of cooperation.
If not this the tenth visit, in front of the nine effort of all.
If you go out at the time are still hesitant, worried that today's meeting with little chance of winning, then you really learn:
4, positive thinking
Negron said: "there are a lot of things, if you always think about to harm, then you are their own abuse. So if you look at the Yu Zhao also opened against some, find ways to capture bright side." This In fact, all Zhixiao Yuan should be important to bear in mind the Monitor.
This is a platitude of the story: 10 years ago, in the South Pacific on an island, to the two shoes salesman, the two salesmen from A, B two countries. A salesman to see the island's residents, are light Jiaoya, therefore Paidian Bao: "No shoes on the island, I decided to return home tomorrow." Country B and another salesman made a very different message: "Good Hooray! Island no shoes, was a good market, I will live in this place to sell. "Results, A collapse of the shoe factory; B of the shoe factory, the production of 17 percent. From this we can see that look at things to see positive and active treatment of everything, always good.
Frustrated, depressed, hesitation, frustration, no confidence, no hope, the impossible, and fail, regress, and other opportunities, useless ...... I should be grateful if these negative emotions finishing package, thrown into the trash.
Remember no one can beat you, unless you own. Emerson said: "The scale is a sound psychological everywhere can see a bright Bingxing." Of course, a good Zhixiao Yuan if it is only told myself "I can" and "I can do", "I win" or does not work . You must also keep a summary of continuous improvement, a better way. Therefore, you should learn to: develop good habits.
5, cultivate a good habit
It was used to playing every day for at least 50 business phone, it was also a day less than three; some people will be working hours set at 9:00 p.m., it was also 5:30 to go home to think about; some people every night All arrangements for tomorrow's agenda, some people never know what to do this morning ...... people unconsciously develop habits, also unwittingly created or hinder their own, which is used to power .
Everyone is accustomed to slavery, a good habit of a lifetime will you benefit. If you are Zhixiao Yuan, may wish to ask ourselves what a "successful habits." Good habits, and adhere to sum up, bad habits, of course, is改掉the sooner the better.
6, there are plans to work
Work is not inconceivable. As a direct sales staff, who are your customers, he live, what to do work-loving, you how to contact him ...... that all the problems, we must clearly understand in advance. You should understand the industry, understand competitors, understand their short-term objectives and long-term goals. Planned and prepared to win the final victory.
Japan marketing master Mei Zhi-zhong where a prehistoric colleagues repeated attack over the surgeon selling encyclopedias, he prior to the doctors to do a lot of understanding, the mother of a doctor Hammam, and the doctors in private ferns: Some research. As expected when the visit, a door, a doctor on the next Zhu Keling, but Mei-chi: "I have your mother there to listen only to a clean, and you should be eligible to talk about it," a doctor from a good impression . Conversation, tail-on with the encyclopedia when there is that the ferns, and even turn pages which he is scheduled Okay, so there are plans to also be the work a natural order.
Before marketing for the necessary preparations, is the direct marketing experts in common. However, this does not mean the process must sell to the more specific the better, and must act in accordance with the implementation of the plan. Because things are always changing. At the Federation of the emergence of some unexpected circumstances. Therefore, a good Zhixiao Yuan would also like to learn:
7, adaptable
When customers are ready walked into the door to sell, then can not think too much, just to be prepared to establish confidence and the confidence to seize. One of the selling floor cleaner Zhixiao Yuan to a hotel to sell, just a manager open the room door and found that first step has been the Zhixiao Yuan is a company selling floor cleaning agents, and managers have to buy that, after coming in Zhi Xiaoyuan Couguo look at the watch said: "The manager, I am also selling floor cleaner, but my quality of products than his good!" First come, the eyes Zhixiao Yuan Deng Qi said: "how can you seen« "after coming in Salesmen will sell its own cleaning agent Wangdishangyi pouring, wiping the two, said: "You!" Advanced to the salesman spent, I do not know how to deal with. Hotel manager of the first to read the salesman said: "Do not come after you, I have to this family has." Sell in the competition, who has confidence in themselves the opportunity.
Necessary to advance the idea of preparation are necessary, many imagine possible scenarios, some more prepared countermeasures, in marketing, will be able to freely use of marketing skills. However, such preparations must not restrict the activities of their own imaginative thinking, otherwise this will be ready to counter-productive.
Zhixiao Yuan will not only need to learn, it is also necessary:
8, continuous learning
Each person's strengths are different, usually only enjoy the advantages of their own, while ignoring the other's strengths. Want to become successful, the fastest way to success is learning the same token, want to become a super-Zhi Xiaoyuan, learning other people's strengths is the fastest way.
Japan to sell an original master-slogan is "a little progress every day."
The daily progress of one percent, a year down the results on the staggering.
The original one-ping said: "Once people came to this world, you must right themselves. How to make today than yesterday, I more I progress, more substantial, it is the responsibility of his life in the most important."
In order to continue to find their flaws, and continuously enrich themselves, the original one-row held for six years and the inadequacy of the criticism of friends, he still can not meet the demand. He eager to be more specific, more in-depth, broader criticism. To this end, the one-credit money to the people by investigating their own shortcomings.
The original one-by his superiors and instructors Abe introduced to the Managing Director of the Koizumi heads. He felt that Koizumi heads for dealing is very worthy of their own learning, they often take the time to visit and listen to his teachings.
The original one in the 50-marketing career, blame and criticism of their views have been gradually reduce and finally almost gone. Of course, nothing original in the original Qiongxiao Zi Yi-ping, has become Japan's billionaires.
Customer Zhixiao Yuan's greatest resource is, therefore, the success of Zhixiao Yuan must:
9, to establish their own customers
A direct call on a super novice Zhi Xiaoyuan, happened to have a business phone, she immediately saw from behind the cabinets, taking this customer information, file a complete record of all customers and the content of each service, asked her Performance -
What would be so good, she started filing cabinets on homeopathy The novice said, "With this 600 customers, I do not good Huanpa» "
It is necessary to have 20 million people is impossible, but it is necessary to have 200 people is not impossible. Through the efforts of forming the karma understanding than 1,000 people will never understand only 10 opportunities. From a further understanding of customers, customers can also derived from customers, and gradually build up their customer base, performance will naturally increase.
Of course, this is the basic requirement of a Zhixiao Yuan, which is:
10, with professional knowledge
Zhixiao Yuan to a commodity, and business-related knowledge. "The function of how the use of« "" Do you provide installation services »" In the face of the Advisory and unable to provide complete or immediate answer, "I would like to go back and check Show," "I call on this issue with your manager to note" "This is I am not quite sure you "...... the value was immediately discounted.
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