Light Company times: the small companies, big customers

Traditional commercial law is being challenged, above all sales of the era of the past, the profit is Wang. Those small, but high-profit Internet upstart, are challenging traditional industries, the "build" a bloated, large numbers, the high cost of the enterprise. Recently speculation in the fiery YESPPG is a typical, but it is in men's shirts on the Internet sales companies, although only 500 people, able to handle 10,000 on clothing shipments, the domestic garment industry boss is also one of the Youngor But is 13,000. Moreover, YSEPPG company since its establishment, but just two years time. Some traditional industries are also launched the company changes. Yang Mianmian, president claimed that the Haier Group, Haier's goal is "to small companies, big customers", to show that the Haier "Light Company" in transition determination. (A) a light company law: for the traditional concept of outsourcing, the outsourcing business is not allowed to practice. In the Internet age, outsourcing has become an inevitable trend in the development of enterprises, and enterprises to design, production and sales were off from the links, only the highest value in brand management, so as to ensure that enterprises can focus on doing a good job the most important link. The best example is Nike, the world's best-known brands, not even one of their own factory. From the production, packaging, transportation, sales, relying entirely on outsourcing. Microsoft, IBM and other software giants, is now only focus on the core module of the research and development, more developed areas, has been outsourced to a number of small and medium-sized software companies. (B) Light Company Law 2: The search for partners. The 21st century, the "Tai Erquan" of the enterprise access to edge, "small but excellent," but the company easily form the core competitiveness. The industrial chain in the breakdown of the times, to focus on their core competencies, and industrial chain formed on the lower reaches of business cooperation between the enterprises, will be much greater than its own independent operation of energy. Wenzhou is China's most developed private economy one of the regions, where the "division of labour" and "cooperation" of the most typical pattern. "One Village One Product" and "one of a rural industry," the "massive economic" development so far, Wenzhou has a considerable size of the top five industry clusters: low-voltage electrical appliances in China occupied 33% of the market low-voltage electrical industry cluster, the occupation of domestic 20% of the market Xiege shoe industry cluster, the occupation suit the domestic market 10 percent of the apparel industry cluster, occupied 95 percent lighter domestic market, international market 70 percent of the lighter industrial clusters and occupied 80 percent of the domestic market glasses of spectacles Industrial clusters. This is division of labor and cooperation in industrial clusters, Wenzhou enterprises to make than other parts of the enterprise has a higher production efficiency and achieve cost leadership advantages with faster rate of innovation and access to technology level and raise the level of quality; A more detailed division of labour and social cooperation, Wenzhou, the industry has made it difficult to imitate competitive advantage. (C) Light Company Law 3: full use of the Internet. The Internet is absolutely the 20th century's greatest invention, Email, instant messaging and other tools to enhance people's communication efficiency of the emergence of search engines, for people to find information to provide a wide range of information sources and filters. BBS, portal, a shopping site, created for people to read the information, communication, the new shopping channels. The age of the Internet's "Light Company", know how to make full use of the Internet these characteristics, with the lowest costs of marketing their products so that customers were understanding, homes, it can be done all over the world trading. "Light Company", the staff may be distributed in the country and even around the world, the use of the Internet to achieve soho office, the company's operating costs to a minimum. If you have any doubt this, look at the Taobao, ebay sellers above the excellent bar, the traditional sales channels to reduce the cost of saving a large company operating expenses, they live than some of the traditional vendors much better. Faced with a highly competitive market, companies do not themselves become more strong even higher, on the contrary, the Institute lay down their burdens, Qingzhuangshangzhen, perhaps is the better way to win.