Copy the successful experiences of others, a "unique" business

Failure: what to do are not successful
Born in 1980 in Ganzhou City of Jiangxi Province Zhang Gongqu of Li Yan, a child with his parents Xiju Zhejiang Yiwu.身处private economic development of Zhejiang, Li will have a business early, when the owner of awareness. After graduating from high school, Li Yan to Yiwu a clothing store when the salesperson. Half a year later, her "jealous" bosses to make money, to the parents on borrowed money 50,000 yuan a clothing store. Unexpectedly, after the opening of shops always deficit. In support of hard year later, she only shops will transfer, but the mind has been thinking about a comeback. A chance opportunity, she has an understanding of their cooking skills Chuide hype, the Xiangcai cooks. The chefs to Li Yan detailed "analysis" of the catering market in Yiwu, said in Yiwu open-Xiangcai Museum certainly good business. Sheshiweishen the credulity of Li Yan, opened a fund-raising more than 20 square meters of Xiangcai Museum. Yiwu market catering to the market is not as the chef said, Li Yan of the Museum of fresh Xiangcai was patronising, and the chef does not like the skills he boasted so good. The locals do not eat, the group of foreign workers with low levels of consumption, and Long could not repeat customers, not a fixed customer base, Li Yan of the deteriorating business. Helplessness, Li Yan question to shop the expiry of the term of one year, immediately transfer out of the shop. Hard for more than two years, Li Yan did not earn money, but also several million debt owed to parents. She can not give up hope, would like to continue to do business, when the boss. She received the lessons of the past, Mogan act rashly, but through all kinds of ways to understand the business market situation, choose the right business entry point. Eventually, her own business location in the "communications products". Her analysis, before doing their own clothes, do catering, are already saturated market sectors, such as a novice would like to own such a saturation in the industry earn money, too much difficulty, and the communications industry, over the years has been in a period of increased , In the future there is still much room for the increase, much greater opportunities to make money. Therefore, Li Yan final decision is selling mobile phones. Opened a mobile phone shop, a greater investment than before. Li had once again open to the parents to borrow money. March 2002, Li opened a mobile phone shop. Indeed, this time she did not compensable, but did not earn money. Of course, has the potential communication products, mobile phone shops blossom everywhere but in the circumstances, to her store the size and financial strength, it is difficult to compete with others. After opening the first month, her net profit of only 1,000 yuan. After a few months, the maximum profit when only 2,000 yuan, or even worse when the only Wu Liubai yuan per month. July 2002, Li's younger brother graduated from her brother to follow its own stem, to pay 1,000 yuan monthly salary. As a result, she's thinner profits, while some in a loss. After careful consideration, in 2003 during the Spring Festival, she transferred to the mobile phone shop brother management, while on their wage.
Turning point: the business of doing unique
April 2003, Li came to the Guangzhou Tianhe District, members of a mobile phone shop in the village when the salesperson. It is here, she has a new entrepreneurial path of understanding. By the end of May, with attitude to Li Yan Guo Weining of the mobile phone shop where LCD protectors recommended that mobile phone shop where he could purchase. Li Yan somewhat strange that this is "LCD protectors" of things only a thin layer of plastic, Guo Weining is shown in more than 10 yuan, the value of so much money? «Sure enough, a cell phone store owner Guo Weining Price, Mo Haoqi Huahualvlv to come up with a pile of plastic film, Guowei Ning said: "开什么玩笑« We have this product, as long as the stock a bit of money, the retail price of 23 yuan, fashionable and cheap. You sell Things are not even a logo, affixed to the screen like no paste, a Jinjia to more than 10 yuan or more than 20 yuan, I sold retail at San Sishi yuan bar, who bought ah »" Guo Weining Explained: "not the same, and my product is PET substrate, a high-tech static environmental silica, another high-tech Fanggua after radiation treatment of the special high-definition material, so is a thin layer of high-tech products , Has no such domestic product, the LCD screen with a protective role, but also radiation. Your original cargo is a plastic, there is no role…… "phone store owner, said:" see you sincere, this bar, which you Products to sell here, I let it consignment of goods sold only give you money, can not be sold on the return. "Siwu Shi Zhang Guowei Ning left a different models of LCD protectors, were applied to different models The high-end mobile phones, digital cameras, notebook computers. Li Yan boss in charge of arrangements for marketing the product to their customers. Li Yan watching these exquisite packaging of LCD protectors some doubts about whether, although people's spending power has increased, but people are willing to spend tens of yuan to buy such a thing as the kind of plastic? »Facts have proved that her concerns, more than a month Time, she has not posted a protection sell out. To lose confidence in her, the store owner would like to return, Guo Weining timely manner "in the shop." In fact, at this time, Guangzhou has more than 100 digital goods stores, mobile phone shop in consignment Guo Weining LCD protectors, but he found that many of the staff members recommended to the consumer is not enthusiastic about such products, decided to personally battle and When not to individual stores with wages in the shop Cuxiao Yuan. Customers are recommended to the LCD protectors at the same time, he also helping store promotions mobile phones, digital cameras, etc., in order to exchange for "the shop" qualified. Guo Weining in this store even "in" for five days. Five-day time for the Li products source merits and Guowei Ning depth with the business practices of understanding. LCD protectors is the famous U.S. multinational companies ADPO (A Dipu)'s a product, Puya International Group of Hong Kong companies as the United States of the Asia-Pacific partners, agents in Hong Kong this product. However, since LCD protectors of high technology content, high cost, relatively high price, whether they are American companies or Hong Kong Puya International Group, are not considered in the Mainland market development. Guo Weining said: "They believe that no products in the Mainland market, but I think this is bad is good, because there is no market, I have infinite space for development. To know that this is a unique product." Li Yan And his Hunshu, expressed their concerns. Guo Weining laughed: "There is now the IT industry jargon, selling computers than selling computer consumptionMaterial and sell the phone as selling mobile phone accessories, cell phone supplies. Do not read small LCD protectors, it Maihao, can sell over the phone! "Guo Weining" to do business on a unique "view touched Li Yan. A year later, Guo Weining success. Guo Wei Ning of China to study the market for the ADPO (A Dipu) Brand, president of Asia has shocked and started to realize the mainland LCD protectors of the unlimited potential of the market, with U.S. headquarters in communication after the decision to vigorously develop the Chinese mainland to protect the LCD Paste market. Early 2005, the United States officially injection Puya Guowei Ning of the Guangzhou Electronic Technology Co., Ltd., and investment in the Haizhu District of Guangzhou, the huge area of the modern plant. Guowei Ning divided by the shares of the cash, mainly in technology ( Here he refers to the ability to open up the market) shares, the company occupies 33 percent stake in just more than a year, together with Li at the counter when after "Cu Xiaoyuan," Guo Weining shake who has become the boss of large companies and high - The one. Such a success, Li Yan deeply understand that a "unique product" of power. He decided to do this "unique" business. April 2005, Li resigned, with the use of Guo Weining " Fought side by side "a friendship, to the distributor of low-priced, from Guangzhou Puya electronics company received thousands of LCD protectors, back Zhejiang Yiwu started the second venture.
Success: copying other people's successful experience than she was that Li Yan Guo Weining venture with greater advantage, because she is readily available in Yiwu phone shop as its base. Top of Yiwu, she to the United States ADPO (A Dipu) Zhejiang distributor of brand identity, to store digital products, mobile phone shop selling LCD protectors. In a market to sell a product never seen before, the difficulties encountered can well be imagined. Guowei Ning-sheng is the first case, Li Yan to him as an example, he confidently copy the successful practices, adhere to the daily running Yier Shi store, repeatedly to persuade the boss, the boss agreed to distribution or sales agency, she Also, "Guo Weining the way" to these stores as "the shop Cuxiao Yuan", have taken the trouble to customers on the advantages of LCD protectors. She finally return the hard, since December 2005, the LCD protectors of the sale of a turnaround. With Christmas, New Year and Spring Festival, Lantern Festival, Valentine's Day festival and a series of the arrival of mobile phones, digital cameras, laptop computers, and so the sale was popular. With this purchase, replacement surges, sales of LCD protectors also fire up. When consumers understand the LCD protectors by the outstanding feature is finally willing to pay the purchase of such high-tech products. In particular, the purchase of high-end mobile phones, high-end digital camera consumers, more willing to spend more money to maintain their own LCD screen, "health" and aesthetic, but also to reduce the exposure of their electromagnetic radiation hazards. Many store owners who see this situation and also changed the previous neither hot nor cold attitude, began to consumers strongly recommend this product. Some employers in order to promote, protect the LCD will simply paste as gifts to purchase, gift. Therefore, these shop owners began to Li Yan from the large number of goods. Begin to make money, Li is still maintained a hard, and she came back to return the money, with the exception of a small amount reserved for basic living expenses, all inputs to expand the operation scale in to. Li Yan of the purchase amount from the beginning of 2005 the monthly 10,000 yuan by the end of 2005 of 100,000 yuan per month, to December 2006 a one-time purchase 350,000 yuan. At this time, Li has not only confined to the market in Yiwu City, but in Zhejiang Wenzhou, Ningbo, Taizhou, Zhuji, Jiaxing, Jinhua City, and other agents found the two, will expand to more cities. More than a year ago, after several business failures Li Yan reduced to ordinary wage-mei, now, she has three shops in Yiwu, on sales of hundreds of thousands of dollars a month net profit more than 100,000 yuan. March 2007, referring to the failure of his past, the present success, Li said: "I was selling clothing, do catering, and later sold the phone, doing the most ordinary business, I can not compete with others. I The reason was successful, because I do a unique business, so far no one in Zhejiang and I competition there is still a very important point, I copied someone else's successful experience. "Unique copy with the business of the successful experiences of others This is the ultimate success of ST Li Yan。