Yang Lan entrepreneurial story: life need to plan

• the first time in transition: CCTV presenters
In a CCTV presenters ago, Yang Lan is the Beijing Foreign Studies University, a university student, or a lack of confidence some of the girls, even as listening class do not know how to listen and especially frustrating. The hearing until later increased only gradually restore confidence. She said: "I often feel that they are not a talented and extremely intelligent people." All this can not affect the success of Yang Lan later. Her diligent efforts, not only boldly outspoken, often look at the issue also has its own unique perspective.
February 1990, CCTV, "Zhengda Arts" program in the country to recruit host. Yang Lan and his fresh style, calm generosity of typhoons and superior Caiqi gradually come to the fore. However, because she is not too much longer beautiful, in the sixth when auditions only in "consideration of the list." Yang Lan know, after the director asked: "Why only have to find a female host, is not a game that is host to the men doing the Peichen« In fact, women can also be very minded, so if we can have this chance, their hope To be a smart host. "" I am not very pretty, but I am very temperament. "Yang Lan is because these words, and thoroughly impressed the director. After graduation, Yang Lan officially become a "Zhengda Arts" show host. Until now, Yang Lan has been not necessarily have to adhere to host beautiful, women's minds even more important.
CCTV host the four-year career, Yang Lan has not only broaden their horizons, she established the future direction of development: to be a real media people
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• the second time in transition: U.S. students
1994, when Yang Lan was also amazed at the achievements in the area, she also made a surprising decision: resign from the work of CCTV, the United States to study.
In the cause of most of the time to choose a bright torrent Yongtui, which means that she wants to give up now by all, including anytime a bright future. However, she funded the study Chia Tai Group, Mr. Xie Guomin, said this sentence: "I think that a program no one important." Yang Lan to this left a deep impression.
26 years of age, Yang Lan went to Columbia University, studying international media professionals. On one occasion, Yang Lan wrote two papers wrote the middle of the night 10-minute, hard Qiaowan, not enough time to archiving, the computer crashes. Yang Lan was Jiuku, the TAC can not be sure that the next day. Quarters around very quiet, apart from their cry, only quarters, the rats in the pipeline Palaipaqu. But in the end, she wiped away tears, the paper completed. Talking about this life, Yang Lan said: "Some people may encounter the suffering of others more than a little bit, but I do not encounter difficulties in less than others, because there is no one thing is easy, need to experience the ordeal of grievances, Like infants also少不了. "
Spare time, she and the Shanghai Oriental Television co-production, "Yang Lan line of sight" - the United States on a political, economic, social and cultural features, Yang Lan This is the first time in an independent look at the world. She planned to play at the same time, producers, script writing and the role and realize their own from the bottom of the "bricks and mortar base," the idea. 40 sets of "Yang Lan line of sight" to the issue of domestic TV 52 provinces and cities, Yang Lan to achieve from the programme host to an entertainment complex media personnel transition.
More importantly, during this period, she met Mr. WU Zheng. As a cause and life partners, to develop her interpersonal networks and the cause of space, WU Zheng can be said居功至伟. Yang Lan was always encouraged to try new things: would prefer to try to defeat, we can not in the conservative success! Help is WU Zheng, Yang Lan makes the future road broader and broader.
• the third time in transition: Phoenix Satellite TV host
After returning home in 1997, Yang Lan start looking for suitable opportunities. At that time, Phoenix Chinese Channel has just set up, Yang Lan will join them. January 1998, "Yang Lan Studio," the official launch.
Phoenix Satellite TV in two years, Yang Lan in the career development played a major role. She not only has accumulated all the experience and capital, also set aside space for future development.
In Phoenix Satellite TV, Yang Lan is not just a moderator, or "Yang Lan Studio" When the family, own choice, responsible for their own budget, the group Chaimiyouyan all, she must be cost-. Such financial constraints, Yang Lan is a very good exercise, she knew how to make the minimum funding conditions, the completion of the program as far as possible to what extent.
In the next two years, Yang Lan has interviewed more than 120 celebrities. These heavyweight figure Yang Lan also constitutes a part of future career development, a lot of people after the show and she still maintain close ties. In addition to Yang Lan this link will bring about some concrete help, the spirit of the benefit can not be ignored. At the same time, with different backgrounds from different sectors were the exchanges, but also for her tremendous amount of information was the rich.
Two years later, Yang Lan has been a qualitative change. She has a world-class reputation, years of media experience and resources heavyweight celebrity relationship, she, into the business community is clearly lacking is the only capital. The WU Zheng, is very experienced in the operation of the capital master.
• the fourth time in transition: the sunshine when the family TV
October 1999, Yang Lan resigned from the Phoenix Satellite TV work. After the withdrawal from Phoenix Satellite TV, Yang Lan once quiet. March 2000, she acquired a sudden-Kee Holdings, changed its name to Sun TV Network Holdings Ltd., successfully backdoor listing for the sun to build a culture of the media empire.
Most of the low-profile businessman and different, Yang Lan chosen to stand in the sun in front of the TV. In newspapers and magazines on the Web site, can often be seen on Yang Lan reports. She from one person to do by the media became a media celebrity. This kind of media use of resources familiar, making her the sunshine of a TV was born there will be a number of advantages.
However, Yang Lan venture soon, on the face of the global economic downturn, Yang Lan immediately felt the pressure. Almost every day thinking about her company's business. As the pressure of market competition, Yang Lan will be a sharp drop in the cost of almost half, and gradually stripping the loss-making satellite TV and the Hong Kong newspaper publishing business, she will own a 40 percent wage cut.
Summer 2001, Yang Lan, as Beijing's bid "image ambassador" in Moscow to participate in a successful bid activities. The same year, she's "sunshine culture" took over the China's biggest portal website - Sina, and created a television network and the combination of the times, with four-way cooperation in the establishment of "Sunshine Stone", begun expanding into network industry and IT industry .
All this gave all employees the company has brought confidence. Finally, the sun culture in the closing March 31, 2004 of fiscal year 2003 have made profits out of the nearly two years of losses. , Sun officially changed its name to the sun sports, Yang Lan at the same time Chairman of the Board, announced his resignation from office,全身心into the culture in the production of television programmes.
CCTV were presided over by the Yuanshechongyang to the students, to the Phoenix Satellite TV, the famous chair, the sun finally to the TV when the family, Yang Lan's role in the constantly changing. And to operators of a cultural identity in the public view, Yang Lan life is the most important role of a conversion.
But now the so-called "." In any case transferred, how changed, Yang Lan always put themselves as "media", and intelligence of her own very clear this is expected, so from the media do not deviate from this general direction. And she lies in the changes she has been the targets set in the level of increase.
Yang Lan in her "With Lin Feng-hai," a book that has been written by a hot-air balloon experience. Hot-air balloon operators can do is adjust the height of the balloon to capture a different direction, and the specific routes and balloon placement, only a fatalistic. This is a hot-air balloon charm lies: control of the possibility of retaining the uncertainty, more than any precise set of flight are more stimulating. "In fact, the fun of life is so, all in this volatile setting and between." Yang Lan think so.
• Yang Lan story behind the hundreds of millions of wealth
Yang Lan worthy of the audience, as the host and television producers, dedicated countless A feast for the eyes of the works. Yang Lan more worthy of its own, a short period of 10 years, from an ordinary female students jumped to have hundreds of millions of wealth and influence of the well-known figures. And Yang Lan in the capital market on the secret path, so that her company's performance almost no growth, investors depth apply under the conditions quickly entered the ranks of billionaires.
Recently, the alternative culture into the sun and his wife Yang Lan capital operation platform of the sun very active media investment. What 16.5 million U.S. dollars International Broadcasting Limited shares 1 / 4 stake in what Entertainment Weekly buy American "entertainment today" 100 per cent of the shares, what with the Lenovo Group joint venture between the sun 365, what 100 million U.S. dollars purchase the world's third largest mobile phone games to Upstart …… Thunder than Li Ka-shing, Rupert Murdoch! Couple also announced the donation of sunshine 51 percent of the media investment interests, and therefore ranks magazine list forefront of charity. However, couple years of practical action, so that these people awe of this when the news sounds nosy.
• Conclusion
From the well-known presenters to producers, from media to business, her first successful realization of her life in transition. Yang Lan is lucky, but fortunately, not everyone has, nor is it the controlling everyone. It requires wisdom of view, the unique ability to control, is professional experience accumulated to a certain degree Houjibaofa come. Yang Lan himself said it, like: "a lucky not possible to give a person a lifetime best of luck, life also need to plan your own."
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