The students have been known as the "computer doctor", he start from scratch after graduation, after two years of Work hard but now the cause of Xiaocheng. How he is in a highly competitive market in the win »His experience has also brought about what inspired entrepreneurs»
The cause of small achievements
Shanghai into a digital northeast corner of the square, hundreds of IT shops that people do not know what a good choice.
In such a competitive market, a computer assembly to help others, to solve all kinds of computer problems for the main business of the shops, are growing in recent years. The store's founder Wang, a Shanghai two years ago, had just graduated from university, watching the students to find jobs and cars and busy, senior Amy is still read on their own for a business decision.
University of age, proficient in computer Wang often Laqu students with computers, a friend who is in the computer hardware and software to the problem, the first one is always thought of him, the course of time, he was all as a "computer doctor" credited with .
The decision to venture the moment, Wang decided that their expertise into full play. Therefore, he and three have the same idea of the venture partners, co-financing the creation of a "student Diannaozhijia" of shops, mainly on student market, as they assemble computers, software problems, such as exclusion and Dianzhi election University of relatively concentrated in the northeast corner of the city.
"On the current market conditions, the same 4,000 yuan Price, a dozen of computer configuration, but is not suitable for students of many different Moreover, the students use computers is not the purpose of the same. I and my fellow students are from Up, and just graduated soon, we can understand better than others what they want. "Wang told reporters quite proudly tell his entrepreneurial experience.
Relying on "good quality, caring service, fair prices," the business location, Wang Bu Duojiu shops will be opened near the students of all ages. Shops opened the first year, with more than 500 computers, and software by helping others to solve the problem of access to substantial profits.
The next year, Wang and three partners to make their life Diyitongjin. Wang told the reporter that in recent years due to the increased enrollment continues University, the shop's sales growth continues, this year sales is expected to exceed 20 million yuan.
The most valuable business experience
Just graduated from university more than two years, has earned a life Diyitongjin, Wang is no doubt many envy of their peers. However, talked about his entrepreneurial experience, Wang that received the greatest wealth of business experience is that a sum of money instead.
He said that the venture can not be all smooth sailing of the road, when their own in the same operation encountered poor management, poor performance of the stage, but these setbacks have never made him give up the idea. He recalled that a well-known business executives have said in the past: young people to venture capital is not the most important, it is important to think, daring to take the risk, be good at learning, be good at the practice of the experience. "This sentence has given me great encouragement. As a young man, the greatest capital is that you can not do a lot of things to worry about, so in fact more young entrepreneurs in the accumulation of experience, to learn more things, more More try. "
In the course of the initial venture, once a good idea, Wang will immediately do so. He told reporters: "Sometimes, even if failed, I can learn a lot. The results are very important, but more important than the results I was in the process of secondary schools to try those things, which to me is Is a very valuable asset. "
Must be broken down,
Looking back at their start-up process over the past two years, Wang think they can be the most important magic weapon for success is to have a sense of the market and customers can be broken down. "If the system does not do a good job of marketing homework, no targeted services, we will not have the shops today's results." Wang said.
Some people say, 1,000 yuan from 1,000 yuan in the hands of that money, but the flow of the market on the existence of the variables. May be value-added, it may be devalued. All this will depend on the vision and entrepreneurial minds. Wang is no doubt have a vision not only the minds of young entrepreneurs, slowly familiar with the market at the same time, he also continue to increase market awareness and learn to market-oriented operation. For example, he had through promotions, advertising and other small ways their services and products to promote to target customers, so that its thousands of shops in the same firm footing in the competition, and gradually come to the fore.
He told reporters, entrepreneurs, it is very important point is to distinguish between what is the key, what is the general customers. In Wang's store, is the key customers around the university students. For this he has always been to focus on customer care, not only to understand clearly their purchasing power, the necessary configuration, the end-use products to buy, even as a centre to provide superior service than its competitors, such as the enthusiasm of communication, The right price, convenience and thoughtful service. In ensuring satisfactory service customers under the premise, Wang will be to develop a new customer base. At the same time, many old customers will continue to introduce new customers to patronize. Wang said, "I do not hope to occupy the entire market, it is unrealistic. Just find a good service and recognition of our customers, for us is a great success."
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