Shi Yuzhu entrepreneurial story: My success does not depend on Huyou

• Shi Yuzhu entrepreneurial history can be divided into two half from top to bottom
Before the Giants in 1997 and 1997 after the Giants.天不怕地不怕prior to 1997, shouted slogans "to be China's IBM", Hengchongzhizhuang, the final defeat. Grassland left a raging Lanwei Lou, plus Ji Yiyuan huge debts. Die once, before we know the taste of death. This 10, Shi Yuzhu Rulvbobing, cautiously and sell Melatonin, the investment banking unit, into online games, in the midst of the ruins, the twinkling of an eye on refining the more than 50 billion yuan of wealth. Shi Yuzhu why in the second half, "Jing Tian reversal" »Yes, he does have a unique specialty Tips, create for themselves a few quack-like aspect of the" top-level equipment. "• midfielder rest of Understanding
Shi Yuzhu, was born in 1962 in the northern part of Huaiyuan county in Anhui. 1980, Shi Yuzhu to score the first county, Mathematics 119 points (out of 120) entered the achievements Zhejiang University Department of Mathematics, Anhui Province after graduation assigned to the Bureau of Statistics, at the age of 24 years. With outstanding, as was the third echelon, to Shenzhen University study.
August 2, 1989, he used newspapers "Computer World" Bahrain ad money after bad time, with all of the 4,000 yuan to 8,400 yuan a ads: "M-6401, a historic breakthrough." 13 days later, Shi Yuzhu that was 15,820 yuan, a month later, 4,000 yuan ads have earned 100,000 yuan return four months later, a new ad for his input and Zhuanhui 1 million.
This year, Shi Yuzhu founder of the company have the idea that he would like to: "IBM is an internationally recognized Big Blue, I have to run the company as China's IBM, not to use the 'giants' of this word to name the company." In 1995, the Giants launched the "three major campaigns," the 12 kinds of health products, 10 kinds of drugs, 10 with several software into the market, advertising a billion. Shi Yuzhu was "Forbes" as a continent rich and the first eight.
1996 Giants ran out of the building funds, Shi Yuzhu decided to health care products in all funds transferred to the giant building, health products business of funds "blood" excessive, coupled with poor management and bad very quickly Shing. Giants Group of crises. Brain gold sales reached 560 million yuan, but Black has more than 300 million accounts……• "Learn Melatonin gifts"
Fortunately, the severe Shi Yuzhu, in addition to money, nothing seems to be missing, more than 20 company's management team, in the most difficult times still Bulibuqi, no one left. Shi Yuzhu hands and has two projects to choose from, is a health products Melatonin, the other is that he's started the software. 1998, the Shi Yuzhu Shanqiongshuijin to find a friend borrowed 500,000 yuan, started operation of Melatonin.
Only the hands of just 500,000 yuan, Shi Yuzhu has no room to hold high, as high as in the past fight, Taimingdafang. Eventually, he Jiangyin as a base to stage a comeback. Jiangyin launch market, Shi Yuzhu first do a "Jiangyin investigation." He wearing sunglasses take Murakushi town, house to house Looking for. Because young people have the day off work, at home is the old man old woman, half-day can not see one person. Shi Yuzhu a visit, they are particularly pleased, Shi Yuzhu move on the bench坐在院子里a chat with them, chatting in a first-hand investigation.
"Do you eaten? Health» "" If we can improve sleep, you need? »" "Can adjust intestinal, catharsis, useful to you?» "" It can enhance energy »," "prices do, you would not Is willing to use it »"
Typically, these elderly people will tell Shi Yuzhu: "You say I want to eat this product, but I could not bear to buy. I am waiting for my son to buy na!"
Shi Yuzhu then asked: "You finished after the general health products how to buy your son?» "The answer is they are often embarrassed to tell his son directly, but the empty box on the prominent place that.
Shi Yuzhu of them very sensitive to gain his best use of the situation, and later launched a well-known advertising "holiday this year does not Shouli, Shouli charge Melatonin."
Shi Yuzhu entrepreneurial story: My success does not depend on Huyou
• Graphic: golden partner
Melatonin a gun and did not let Shi Yuzhu star meet, he immediately began pondering the hands of several other products, hypolipidemic, Sikang ganmao, blood, the treatment of stomach trouble, there are vitamin. Ultimately, Shi Yuzhu determination力推a mixture of vitamins and minerals products - the "golden partner."
In 2001, the golden partner listing, as it is prepared to Shi Yuzhu of the advertisements almost the same as cheesy and Melatonin: "golden partner sent their elders, the spirit of good lumbar good legs good partner sent the gold, delicate Hongrun shiny, golden partner Send their children, high sub-long study. "
Shi Yuzhu versed in the advertising strategies and to promote access to mature, golden partner soon star of the market.
Melatonin people criticized the original ad Wusu, year after year it as "poor advertising the first 10", "10 poor advertising," Shi Yuzhu of the panel, also, because of the golden partner. Shi Yuzhu self-Jiechao: "The poor are our top advertising. But your attention, that the top ten advertising is a Huancha year, 10 poor advertising is not for every year."
These two products, a health products on the market evergreen, popular for many years still can not curb its sales growth. The first half of 2007, sales of Melatonin in 2006 than the same period also increased by 160 percent!